Nayna

Case Studies

Groww Refresh
Branding

This initiative focuses on enhancing the design and accessibility of the app, ensuring a consistent user experience across all touchpoints.
This includes making necessary adjustments to the logo, sub- branding system, refining CTA and icon color, and testing new typefaces.
This project serves as a reset point, aligning with the evolving brand and expanding product range, setting the foundation for future growth and innovation.

My Role - project initiation, stakeholder management and design.

Rocket
Branding

The visual identity for a US-based cryptocurrency investment app,

Rocket, is an ecosystem of services built for a decentralized future.
This document outlines the key elements of the visual identity, including brand identity, illustrations, and motion graphics.

My Role- Identity, logo, colours, illustration, motion.

Superr
Branding

The visual identity for Superr, a US-based cryptocurrency payment app. Superr aims to revolutionize quick crypto payments with a focus on safety, comfort, and user-friendliness. This document outlines the key elements of the visual identity, including brand identity, illustrations, and motion graphics.

My Role - Identity, logo, colours, illustration, motion.

I'm Nayna Yadav and I like making things beautiful.
I did my undergraduate in Industrial Design from Symbiosis, worked for two years trying different things and then, did a Maters in Communication Design from IDC IITB. Since then I've worked as a Visual Designer, an Assistant Professor, a Creative Director, and a Product Designer.
I like doing new things.

If have something fun you'd like to collaborate on, shoot me a message on naynabcd@gmail.com

NAYNA YADAV