Bare Anatomy is a beauty and personal care brand based out of Gurgaon, India. This is some of the work done with my team, Dawanrisha Shotun, Durai Raj Babu and Aanchal Kalra as their Creative Director at BA . Our main objective was to create a relatable, and visually appealing beauty brand that can communicate the core meassage of personalized self care.
Production, Art Direction, Concept, UI Kit - Nayna Yadav
Presentation - Nayna Yadav, Dawanrisha Shotun
Visual Design - Dawanrisha Shotun, Nayna Yadav, Durai Raj Babu
Photography - Durai Raj Babu
Editing - Durai Raj Babu, Dawanrisha Shotun
Web Interface Design- Aanchal Kalra, Dawanrisha Shotun, Nayna Yadav
Models
Product
To make the brand more relatable, we needed faces.
Bare Anatomy, however, does not promise to make people look like models. The promise is to make you look your best with products customised for you. So we saved some money and sacrificied some inhibitions and convinced the girls at work, and ourselves, to model for the shoot.
Bare Anatomy customises self care products. This photoshoot was for the Haircare range. The concept was to capture the fun exhuberance of the varity at offer, both in efficacy and aesthetics. The products cater to not only the requirment of your hair but only your lifestyle and personality.
Photoshoot
Yours Truly
Management
Customer Support
Senior Management
Creative
Social Media
Web
The team redesigned existing pages like the Homepage, Product pages, Ingredient pages and created new Landing pages, Referral pages and more.
ui
video
New Design Language
Previous Design Language
video
Google adverts
And other Market place listings
These creatives give a brief overview of how the new web design language and photoshoot was translated to and utilised in other collaterals.
We gradually changed the typography, layout, treatment and photography on instagram to match the website and other aspects of the brand.
bareanatomy.official We are OBSESSED, are you? 💜
Tell us in the comments if you’ve tried the lavender scent yet! ✨
bareanatomy.official Tell us you’re feeling the lavender vibes without telling us that you’re feeling them!👇🏼
Thank you
I'm Nayna Yadav and I like making things beautiful.
I did my undergraduate in Industrial Design from Symbiosis, worked for two years trying different things and then, did a Maters in Communication Design from IDC IITB. Since then I've worked as a Visual Designer, an Assistant Professor, a Creative Director, and a Product Designer.
I like doing new things.
If have something fun you'd like to collaborate on, shoot me a message on naynabcd@gmail.com